For over a decade, I’ve had the joy of helping bring some of the world's most beautiful fashion stories to life, behind the scenes in Paris, Milan, and New York. My home is in Amsterdam and Paris, and my craft is weaving together all the threads - from set design, creative direction, digital moments - to create experiences that feel truly magical.
The last two years, my heart has been leading me deeper. My passion for sustainability has grown into a fuller, more purposeful mission: to weave justice and healing into the very fabric of our industry. I’ve begun pursuing a PhD in Climate Justice and Decoloniality as my way of learning how to do better, on a much deeper level.
It’s not just about reducing harm anymore; it’s about creating real good. I believe even something as ephemeral as a fashion show can leave a lasting, positive imprint. I focus on creating climate-positive sets, gently insisting on zero-waste logistics, and making sure every piece of a production can go on to live another beautiful life - far from any landfill.
My work at it’s core - is about wonder with a conscience. I hope to creating moments that take your breath away while making sure our planet and its people can breathe a little easier too.
and as always, Free Palestine.
Halleyna Rosalina - Westerveld