Based in Amsterdam and Paris, I am a fashion show producer specialising in sustainable and ethical practices.

Since 2013, I have been actively involved in the productions of some of the most iconic designers’ shows in Paris, Milan and New York Fashion Week.

My role covers various aspects of production management; including set concept, design direction, and digital broadcasting to create architectural, artistic, and emotionally captivating experiences for modern audiences.

Emphasising on circular and regenerative principles, I strive to incorporate them to the fullest extent in all of my projects. This involves the creation of climate-positive production elements and implementing innovative systems that promotes a circular economy.

Hellen Sjuhada Westerveld